Cake

Nobody should have to choose between quality natural formulations and girlie greatness. From our decadent textures to our iconic fragrances, every product we create is designed to give the soul what it needs and the heart what it wants.

We pour in the high performing natural ingredients you love, and none of the stuff that you don’t. (That’s a big no-no-way-not-ever to parabens, phthalates, sulfates, and talc.)

Our gorgeous formulations don’t harm so much as a hair on a bunny’s head. We are certified as both cruelty free and vegan by PETA’s Beauty Without Bunnies.

We do not buy ingredients from any supplier that tests on animals. We do not test our final formulations on animals. And we don’t sell our products in any environment that requires us to conduct animal testing. Period.

The Posh Wash

Cake

The Posh Wash

$18.99
The Soft Serve

Cake

The Soft Serve

$18.99
The Big Wig

Cake

The Big Wig

$18.99
The Big Deal

Cake

The Big Deal

$18.99
The Curl Friend

Cake

The Curl Friend

$21.99
The Wave Maker

Cake

The Wave Maker

$21.99
The Curl Whip

Cake

The Curl Whip

$21.99
The Mane Manage'r

Cake

The Mane Manage'r

$21.99
The Smooth Move

Cake

The Smooth Move

$7.99

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