Behind the brand
Haircare Made Simple
Despite being natural, we never sacrifice performance, authenticity, experience or innovation. Our range of award winning products are sourced and formulated by a team of dedicated experts, with over 80 combined years of product development experience. This inspiring and innovative team includes beauty botanist Jennifer Hirsch who specializes in the chemistry of plants and their sustainability. We passionately believe in the importance of being unique and since all hair types are unique, we offer solutions for any type of hair by building personalised, benefit-led regimes.