The key to hydrated, plump skin? Hyaluronic Acid!

The key to hydrated, plump skin? Hyaluronic Acid!

Hyaluronic Acid is a must-have in your skincare regime during Winter. It is a natural moisture magnet that locks water into the skin to continuously hydrate and plump all day.

Our bodies naturally produce Hyaluronic Acid, but thanks to a number of factors, like ageing and environmental aggressors (pollution, UV rays and smoke) the amount found naturally in the body can decrease over time. This can cause fine lines, loss of radiance, uneven texture, and in some cases an increased production of oil. 

Hyaluronic Acid is a humectant, meaning that when applied topically, it continuously traps moisture from the air into the skin. This hard-working ingredient can hold 1000 times its weight in water, plus has the unique ability to regulate this moisture within the cells - so it doesn’t flood your skin.

Hyaluronic Acid is the perfect skincare addition for any skin type.

For the drier types, it will aid in plumping out fine lines and crepiness, and prevent rough texture and visible flakiness.

For oilier skin, it will help to regulate oil production, meaning skin will stay balanced and shine-free for longer.

Unlike other ‘acids’ found in skincare, Hyaluronic Acid does not actually exfoliate the skin. So it is perfect for sensitive or breakout-prone skin too!  

In addition to these amazing benefits, it will also give skin a radiant, healthy glow - it’s the one ingredient we can’t get enough of. 

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